Premium private chauffeur
in La Rioja

Is Executive right for you?

What is the Rioja Executive private chauffeur service?

Quick answer: Rioja Executive is our premium private chauffeur service in La Rioja: a fully electric Mercedes EQ, Tesla Model Y or Tesla Model 3, a professional driver in a suit, bottled water and WiFi on board, real-time flight tracking and a fixed price agreed before you travel. It suits airport arrivals, wine days and business travel.

Travellers from the UK, the US and northern Europe usually expect the same standard of private driver hire they would find at home, with someone who speaks English and knows the region. Executive is designed around that expectation, while keeping the relaxed pace that suits wine country.

Which electric car should you choose?

Vehicle allocation depends on availability on your date. Tell us your preference when you book and we will confirm which car is assigned.

Why does an electric car make a difference on a Rioja wine day?

Between wineries you spend a fair amount of time on quiet country roads. An electric car is almost silent, so you can talk, take calls or simply look at the vineyards without engine noise. There are no fumes when you step out at a cellar door, and the smooth acceleration is gentle on passengers after a tasting. For visitors who care about their footprint, it is also a lower-emission way to explore the region. Our private Rioja wine tour page explains how we plan the day around your bookings.

When do travellers choose Executive?

• After a long-haul flight into Madrid-Barajas, when three and a half hours in a calm, comfortable car really matters.
• For anniversaries, honeymoons and milestone birthdays spent among the vineyards.
• When a company is welcoming a client or a senior manager; see our corporate travel service for invoicing details.
• On hourly hire for a half or full day of visits around Haro, Laguardia or Logroño.

Executive, Standard or Group: what is the difference?

If comfort matters less than budget, the Rioja Standard private transfer offers the same punctuality and fixed pricing. For more than four travellers, the Rioja Group van is usually the better fit.

What happens when you land?

We follow your flight in real time, so your driver knows if you are early or late. After baggage reclaim you will find them waiting at arrivals with your name on a sign. They help with your luggage, offer you a bottle of water and, if you need to work or call home, the WiFi is ready as soon as you sit down.

What does the driver wear and how do they behave?

Executive drivers wear a suit and are used to welcoming international guests. They greet you, help with luggage and then let you decide how much conversation you want, whether that is local tips about Logroño or a quiet journey so you can rest.

Can Executive be booked by the hour?

Yes. Many guests keep the car and driver for a half or full day, moving between wineries, restaurants and viewpoints without watching the clock on separate transfers.

Which airports does Executive cover?

All seven: Bilbao, Vitoria, Pamplona, Zaragoza, Biarritz, Madrid-Barajas and Barcelona, plus Logroño railway station. Compare distances and journey times on our airport transfer page.