Private transfer service
in La Rioja: who we are
Rioja Transfer is the premium private transfer service in Logroño and La Rioja. Our mission is to make every journey a memorable experience — not just a ride from A to B.
The story of Rioja Transfer in La Rioja
A passion for private transfer
done right
Rioja Transfer was founded in Logroño in 2023 with a clear idea: to offer in La Rioja the level of private transfer service that its visitors truly deserve. La Rioja welcomes thousands of tourists from around the world every year who come to enjoy its wines, gastronomy and landscapes — and they deserve to arrive in style.
With a fleet of premium electric vehicles and an absolute commitment to punctuality and attention to detail, we have built in Logroño a private transfer service where every client feels unique.
"My goal is for every person who gets into my car to arrive at their destination feeling well looked after. That is everything."Contact us
The values of Rioja Transfer
What defines us as a private transfer
service in La Rioja
We are not just a transport service. We are the first and last impression of your trip to Logroño and La Rioja.
Guaranteed punctuality
Being on time is not an option — it is a commitment. We monitor every flight and adapt to any change in your private transfer at no extra cost.
Fixed and transparent price
Fixed price from the moment you book your private transfer in La Rioja. No surprises, no excuses. What we agree is what you pay.
Personal attention
Every client is different. We adapt to your needs, your language and your preferences so that every private transfer in La Rioja is exactly as you imagine it.
Sustainability in La Rioja
100% electric fleet for the Executive private transfer service. Committed to La Rioja, its landscape and its environment.
English-speaking service
We serve fully in English and Spanish. International visitors, Camino de Santiago pilgrims and travel agencies always feel at home in La Rioja.
For everyone in La Rioja
From an individual private transfer to groups of up to 7 people in La Rioja. We have the vehicle and the service you need.
Our private transfer fleet in La Rioja
Vehicles that make the difference
in Logroño and La Rioja
All our vehicles are in perfect condition, clean and prepared for every private transfer service in La Rioja.
Getting to know us
Who is Rioja Transfer, in a nutshell?
Quick answer: Rioja Transfer is a private driver company based in Logroño, founded by Waqar Asghar. We run airport transfers, wine-country days, Camino de Santiago support and corporate journeys across La Rioja, 24 hours a day, in English and Spanish, always with a fixed price agreed before you travel and a named driver.
We are a local business, not a booking platform. When you message us, the reply comes from the team that plans the routes and assigns the drivers here in Logroño. That direct line is what international clients tend to value most: a real person who knows the roads between Bilbao airport and Haro, the turn-off for a hilltop winery in Rioja Alavesa and the best place to meet a pilgrim in Nájera.
Who is behind the company?
Rioja Transfer was founded by Waqar Asghar. His idea was to bring to La Rioja the kind of private chauffeur service that visitors find in larger tourist destinations, with the personal attention to detail that a local company can offer. That philosophy shows in the quote you can read above: every person who gets into one of our cars should arrive feeling well looked after.
How do we work on every journey?
- Fixed price first. You receive a closed price before you travel. What we agree is what you pay.
- A named driver. Every booking has an assigned driver, so you know who will meet you.
- Flights tracked in real time. If your plane is late, we adjust at no extra cost.
- Meet and greet. At airports and stations we wait at arrivals with a sign bearing your name.
- Fast replies. Quote requests usually receive an answer within the hour.
- Always on. We work 24 hours a day, every day, including public holidays.
Which services do we offer?
| Service | Vehicles | Best for |
|---|---|---|
| Rioja Executive | Electric Mercedes EQ, Tesla Model Y and Tesla Model 3, with water and WiFi | Premium trips, business travel, special occasions |
| Rioja Standard | MG and Toyota | Everyday journeys at a tighter budget |
| Rioja Group | 7-seat van with luggage space; 16-seat minibus coming soon | Families, friends and pilgrim groups |
What do international visitors book with us?
English-speaking visitors usually come to us for one of four reasons. Many fly into northern Spain and need a reliable airport transfer to La Rioja from Bilbao, Madrid or one of the smaller regional airports. Others come for the wine and want a driver for a private wine tour among the Rioja vineyards. Walkers on the French Way use our Camino de Santiago transfers to reach their starting point, skip a stage or move their luggage. And companies rely on our corporate chauffeur service for visiting executives and clients.
Where do we operate?
Our base is in Logroño, and we cover the whole of La Rioja, from Haro and Ezcaray in the west to Calahorra and Arnedo in the east, as well as the neighbouring wine villages of Rioja Alavesa. Beyond the region, we drive to and from the airports of Bilbao, Vitoria, Pamplona, Zaragoza, Biarritz, Madrid-Barajas and Barcelona.
What does being local mean for you?
Living and working in La Rioja means we know how long the drive from Bilbao really takes on a Friday afternoon, which villages have narrow streets that a large vehicle should avoid, and where a driver can wait comfortably outside a winery. It also means we can respond quickly when plans change, because we are already here rather than dispatching a car from another city.
For travellers, that local knowledge translates into small things that add up: a realistic pick-up time before an early flight, a sensible route between two cellar visits and a driver who can suggest where to stop for a coffee on the way.
Who do we work with?
Alongside independent travellers, we work with hotels, event organisers and tour operators who need a dependable ground partner in the region. Agencies can find our booking and invoicing terms on the travel agency partnership page.
Which languages do we speak?
We work in Spanish and English. Whether you are writing from London, Toronto, Amsterdam or Munich, you can plan everything with us in English, by email or WhatsApp.
Why electric cars?
Our Executive fleet is fully electric. It makes journeys quieter and more comfortable, and it is a small way of respecting the landscape that brings visitors to La Rioja in the first place.
What do we value most?
Punctuality, honesty about prices and genuine care for the passenger. We would rather tell you clearly that a schedule is too tight than promise something we cannot deliver, and we prefer a confirmed booking with clear details to a vague arrangement made at the last minute.
What happens after you contact us?
- You tell us the date, time, pick-up point, destination and number of passengers.
- We send a fixed price and suggest the most suitable vehicle, usually within the hour.
- Once you confirm, we assign your driver and share their name before the journey.
- On the day, we track your flight or train and wait for you at arrivals or at your door.
- At the end of the trip, you pay the price we agreed, with nothing added.
That is the whole process. If anything changes along the way, a message on WhatsApp is enough to adjust the plan.
How can you get in touch?
Call +34 603 27 63 98, message us on WhatsApp, email info@riojatransfer.com or use our contact form. Tell us your dates, pick-up point and number of passengers and we will come back to you with a fixed price.
Frequently asked questions about Rioja Transfer
Who founded Rioja Transfer?
Rioja Transfer was founded in Logroño by Waqar Asghar. His aim is simple: that every passenger arrives feeling well looked after.
Where is Rioja Transfer based?
Our base is at Avenida República Argentina 2, 26002 Logroño, La Rioja, Spain. From there we cover the whole region and the seven main airports around it.
Do your drivers speak English?
Yes. We serve clients in English and Spanish, from the first quote by email or WhatsApp to the journey itself.
How quickly do you reply to a quote request?
We usually reply within the hour with a fixed price. Booking at least 24 hours ahead is recommended; last-minute requests depend on availability.
Are you available at night and on public holidays?
Yes. We operate 24 hours a day, every day of the year, including bank holidays, so early flights and late arrivals are not a problem.
Shall we talk?
Book your private transfer
in Logroño and La Rioja
No commitment. Tell us what you need and we will get back to you within the hour.